We are prone to give credit to the plan as being the thing that makes a successful business. It is not the plan, it is the woman behind the plan that is responsible for the success. The woman who has a well-defined ideal, who hews to the line, who eliminates all deterrent influences, who concentrates her energy on her ideal, who bends her efforts towards the one thing is pretty sure to accomplish his purpose.
We often see a woman make a marked success in a field that others have considered barren.
Take a small town, for instance, where there are many retail stores. The people of the town will tell the prospective merchant that the town is already overcrowded with stores, that none of the stores seem to be making more than a bare living, and that it would be impossible for another store to make a success, on account of the already overcrowded conditions, yet the right woman comes along and starts a store in that town and makes a marked success.If the plan were the making of success, all an enterprising business woman would have to do would be to pick out some plan which was successful and then imitate it.
The great ocean of business has many derelicts on it as a result of copying plans. It is a part of the law of compensation that the woman who originates a plan and carries it to successful conclusion has a patent on her business. This patent is her individuality and good business equipment. The woman who steals her plan physically is unable to steal the mental end.
Since women have recorded facts in the shape of history, we find that women have made successes of plans and businesses that have been discarded by their predecessors as played-out plans.
When a plan is presented to you do not calculate the outcome by the plan, but by the woman.
Two banks may start side by side with exactly the same office furniture and exactly the same business operations. They use the same kind of money; they make loans on lands or on securities. The operations of these two banks may be as closely identical as possible, yet within ten years one bank will have considerable surplus and the other may be out of business.
If the plan were the measure of success these two bank: should fare equally well, but the fact that they differed so materially is in itself evidence that the success is determined by the individuals and not the plan.
The illustration of a bank may be carried into other lines, merchandising, manufacturing or railroading.
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