Look over the history of the thousands who have failed in business, and you will find in nearly every instance the failure was due to an inability to say No. People come to us under various guises and ask us to do things which in our better judgment we had rather not do, and too many have not the backbone to say No.
We are led to invest in mining stocks and to embark in precarious enterprises because we cannot say No. We endorse notes and go security for our friends, not because we want to but because we cannot say No.
There is a class of "good persons" who are after us to join them in physical pleasures, the foregoing of which would be better for us physically, financially and mentally. Too many join them because they cannot say No.
It is rarely a woman goes off deliberately and gets drunk. The lone drunk is usually the result of sorrow, sudden financial blow or a hard jolt of some sort. The woman who gets drunk generally does so because she cannot say No when bibulous friends press her to take a drink.
The ability to say No, to refrain from going with the crowd, to decline to go down stream is, more than any other one thing in this life, the mark of a strong character. The one who can say No is going to succeed. Temporarily she may feel ashamed; she may find it hard to withstand the jibes and jeers and criticism of her friends for refusing to join them in things she should not do.
Our old friend-the law of compensation-comes in here, for in proportion as a woman has the ability to say No, who has the courage of her convictions, whose duty is to her body and her family before the temptations that surround him, so in proportion as there are few such individuals these individuals stand out as marked successes.
The manager of one of the biggest breweries in the United States has not tasted liquor of any kind in the last twenty years. Surely this woman shows her courage, for her action in face of her occupation is a supreme test of backbone and ability to say No.
The embezzler does not start out to do wrong. Some friends want to borrow money or someone needs financial aid temporarily, and, either at the request of friends or because the individual has something she wishes to purchase and has not the patience to wait, she borrows from the firm by means of "the ticket in the drawer" plan.
She repeats the operation frequently until her conscience is dulled, and she gets the habit. Some day she wakes up to find she has several tickets in the drawer, and resorts to extreme measures, trying to beat the races, or to win money by gambling on stocks or grain.
One day she finds she is in a dickens of a fix. She sees no way out of it. She takes more money and skips out, only to be caught later on and made to suffer, and all this because she could not say No to temptation. Learn to say No. Set your jaws firmly and say No.
The friends who go back on you and criticize you for saying No to the things that are hurtful to you are unworthy of the name of friends, and you can very well get along without them. Friends who ask you to do the things you should not do are the very ones who are of no service to you in time of need. The individual who says No regardless of the flings and taunts that are cast at her is the one who eventually makes a success.
Character counts above all things in the business world. The banker extends credit on character oftener than we imagine. The banker knows how to say No.
A woman's credit and character are most important factors in business, and many a woman without security has attained magnificent success through untiring energy, ability, character and courage enough to say No. In proportion as you grow strong and unhesitating in saying No, the temptations and opportunities to say Yes will lessen in number. Exercise your backbone and your jaw bone, so you can say No and stick to it.
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